Bad economy? What bad economy? It looks just great for CBS, as the network avoided cutting prices, and managed to sell out of advertisements for this Sunday’s Super Bowl.
According to the LA Times: ” CBS didn’t need a Hail Mary pass to unload its commercial spots in Sunday’s Super Bowl after all.
On Monday, CBS executives said they had finished selling commercial time for the NFL championship game between the New Orleans Saints and Indianapolis Colts. Despite the weak economy, CBS is charging $2.5 million to more than $3 million for each 30-second spot, about the same amount that NBC collected a year ago.
Several first-time advertisers are in the lineup, including Kia Motors America, Qualcomm’s mobile television service Flo TV, KGB texting information service and the evangelical Christian group Focus on the Family, which has a controversial antiabortion commercial with college football star Tim Tebow.”
Let’s hope that the game is better than the commercials!
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